- Art Direction
- Information Architecture
- Logo Design
- UX Design
- Visual Design
- Web Development
- WordPress Integration
At YieldStreet, investors and borrowers share a beautiful symbiotic relationship. YieldStreet investors access carefully curated asset-based investments provided by borrowers. In exchange, borrowers receive the capital they need to achieve their goals.
The logo we designed reflects this mutually beneficial relationship by featuring an impala and oxpecker living in symbiotic harmony. The oxpecker forages on organisms harmful to the impala and alerts the impala to impending danger. In exchange, the impala provides the oxpecker with shelter and food.
In addition to their branding, we also designed and implemented their initial launch website.
The unique logo and identity system was crafted to stand out in a sea of sometimes generic FinTech branding.